Ethnography as Gift Exchange

Big Bang Theory’s Sheldon Cooper’s view on gift exchange. Episode “The Big Bang Theory, Episode “The Bath Item Gift Hypothesis” (2008)

Sheldon: Wait! You bought me a present? Penny: Uh-huh. Sheldon: Why would you do such a thing? Penny: I don’t know. ‘Cause it’s Christmas? Sheldon: Oh, Penny. I know you think you’re being generous, but the foundation of gift-giving is reciprocity. You haven’t given me a gift, you’ve given me an obligation. The conversation above, […]