Ethnography as Gift Exchange
Sheldon: Wait! You bought me a present? Penny: Uh-huh. Sheldon: Why would you do such a thing? Penny: I don’t know. ‘Cause it’s Christmas? Sheldon: Oh, Penny. I know you think you’re being generous, but the foundation of gift-giving is reciprocity. You haven’t given me a gift, you’ve given me an obligation. The conversation above, […]